When consumers hear about a new brand or business, they search it online to learn more. And guess what? They are going to do the same with your small business. According to the report, four out of five consumers research a company on the Internet before visiting it or making a purchase. But here’s a …
9 Reasons Small Businesses Need a Professional Website Read More »
Have you ever heard of the term self-branding? The concept is taking the world by storm and expanding the borders of branding as we know it. Today, every business professional represents a full-time personal brand. Self-branding is the act of turning yourself into an industry thought leader, while the goal of this process is to …
The days when small businesses could simply hang a window sign and wait for customers to enter the store are long gone. Fast forward to 2021 and you will realize that consumers research your products or services before they even leave their homes. After all, recent studies show that 81% of consumers go online before …
5 Tips to Make a Comprehensive Digital Marketing Strategy Read More »
A small business is free to approach the brand building process from different angles, but the simple truth is that your website should make the starting point. It doesn’t take a marketing expert to figure out why – your website is a genuine brand fortress and the first thing customers are looking for when they …
Let’s play a simple game – imagine your favorite website and try to figure out what makes it so interesting. Is it the content you’re seeing? We bet the answer is positive because high-quality content is what separates the best sites from underperforming competitors. The secret of popular websites lies in strategic planning. They research …
How to Make a Perfect Content Strategy for Your Website Read More »
How to Create a High Converting Website Are you running one of those websites that attract thousands of visitors but don’t seem to generate the corresponding number of conversions? Don’t worry, you are not alone. According to the report, only 22% of businesses are satisfied with their conversion rates. The average website conversion rate is …
