When consumers hear about a new brand or business, they search it online to learn more. And guess what? They are going to do the same with your small business.
According to the report, four out of five consumers research a company on the Internet before visiting it or making a purchase. But here’s a fun fact – only 50% of small businesses actually have a website.
The most important benefits of having a well-designed site are evident, but there’s a lot more to it than you think. We are going to show you nine reasons why your small business needs a professional website.
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Your Clients Expect It
Would you trust a company that doesn’t have a website in 2021? We believe you would not because the very idea sounds awkward and suspicious. Your clients expect you to have a good-looking website as it is the new business norm that every organization should follow. After all, creating a website takes minimum effort, and not making it would only show that your company is not dedicated enough.
A Website Proves the Authority of Your Small Business
This reason for having a small business website goes hand in hand with the first one. Namely, a professional online presence proves that your company is highly authoritative and credible. How come? We will name the crucial factors only:
- Excellent web design is a clear signal that your company is paying attention to details.
- Quality blog posts tell visitors that your team is packed with professionals who know the secrets of a given niche.
- Your portfolio of products and services reveals that the company has a lot to offer to its clients.
Your Competitors Already Have a Website
We mentioned earlier that half of the small businesses don’t have a website, but don’t let it fool you because all of your main competitors have a website already.
Keep in mind that you are not competing against the worst companies out there. On the contrary, you are trying to become the most successful small business in your niche and that means taking care of everything from sales and customer service to marketing.
Online presence is by no means an exception, so the only way to remain competitive is to build a powerful website for your company.
It Helps You Tell the Brand Story
What makes your small business different and better than the rest? It’s a question every consumer is asking before deciding to work with your company.
One of the best things about having a website is the opportunity to tell the brand story and explain what makes your team and portfolio so good. You should use it to present your unique selling proposition and to immerse website visitors into the philosophy and vision of your small business.
You Are Available 24/7
Your physical store or office may close at 5 PM, but your business can stay active around the clock. All you need is a website to ensure the continuous availability of your small business. The website gives potential customers the chance to check out your company whenever they want, as well as to contact you using various communication channels. For instance, they are free to:
- Visit your website at any time to learn about your offers.
- Send you an email message or find phone numbers to call you.
- Get in touch with your chatbot service to get useful information in real-time.
A Website Expands Your Reach
A small business without a website can reach only a limited number of consumers, usually via traditional on-site marketing and POS materials. Needless to say, that’s no way to promote your brand in 2021.
A website expands your reach and makes you visible globally. And it’s not an exaggeration because the number of Internet users will soon grow to mind-boggling five billion. In other words, anyone with an Internet connection can discover your small business from any place on Earth almost instantly.
That’s how important a website really is for your company.
It Attracts Nearby Customers
You should think globally but act locally. A well-optimized website makes it possible to reach nearby customers who are searching for your kind of company via Google. It is one of the fastest-growing trends in search engine optimization because everyone seems to be researching businesses online before actually visiting a store.
You Can Communicate with Clients in Real-Time
A website is also a major communication point for your business because it enables visitors to get in touch with you and your team in many different ways. From contact forms and sign-up options to emails and live chat, your website is an anchor of the company’s communication strategy.
But there is another benefit you should bear in mind here – whenever users visit your site, they actually communicate their content and product interests. It’s a goldmine of information that you can use to improve services and generate even more leads.
It’s a Cost-Efficient Marketing Tool
Let’s not forget that a website is the easiest way to market your small business. You can use so many lead magnets to impress visitors, inspire user engagement, and drive conversions. It all begins with a blog, but there are tons of other formats you can create to make the website more appealing:
- Videos and animations
- Industry overviews
- Statistical reports
- Catalogs
- Infographics and images
- GIFs and memes
Build a Stunning Website with Big Site Media
After all is said and done, the question is not whether you need a website for your small business but rather how to make one as soon as possible. The answer is simple – Big Site Media will do it for you.
Our team of developers and web designers will take care of everything from scratch, while your only job is to give us the initial instructions. After that, Big Site Media is in charge of creating a beautiful, user-friendly, and highly functional website for your small business. Website creation has never been easier – you just need to give us the green light!
